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• THREE SISTERS, BLUE MOUNTAINS, NEW SOUTH WALES

Seller FAQ

Thank you for your interest in attending ATE27. Please find below answers to some frequently asked questions. If you do not see an answer to your question below, contact us.

When and where is ATE27?

ATE27 will be held from Sunday, 16 May to Thursday, 20 May 2027 at the International Convention & Exhibition Centre Sydney (ICC Sydney), in partnership with Destination New South Wales (DNSW).

What will ATE27 look like?

Sellers will be allocated to booths within state and territory zones and buyers will move between appointments on the trade show floor.

Who can attend?

ATE brings together Australian tourism businesses with global distribution partners through scheduled appointments and networking events. Applications will be reviewed in line with the seller selection criteria and in conjunction with State and Territory Tourism Organisations to ensure quality appointment schedules.

How many appointments will I receive at ATE27?

There are approximately 84 available pre-scheduled appointment slots and 10 free appointments. Appointment numbers are subject to change. Tourism Australia cannot guarantee a minimum number of pre-scheduled appointments as this is dependent on buyer preferencing as well as exclusions selected. We strongly encourage all sellers to complete preferencing to ensure the best chance of receiving quality appointments. Further details on how to complete preferencing will be sent in line with key dates.

How long will the appointments be at ATE27?

Appointments for ATE27 will be 15-minutes with a 3-minute walk time between appointments.

What if I don't get an appointment with a buyer I really wanted to meet with?

Once your appointment schedule is released, there will be a period of online messaging where you can contact any buyer that you did not secure a pre-scheduled appointment with to try and find a suitable time to meet. However, please keep in mind that buyer schedules are likely to be close to full. We encourage sellers to maximise their breaks – morning tea, lunch, afternoon tea, and the evening networking events – to ensure they have connected with as many buyers as possible.

Can I exclude regions that may not be relevant for me to meet with?

Yes, sellers will be able to exclude regions that are not relevant during the preferencing period. Further details will be sent to accepted sellers ahead of preferencing opening in line with key dates.

What is the cost to attend ATE27?

Visit the seller participation options for the costs to attend ATE27

Can I share a booth with another seller?

Booths will be 2m x 2.5m in size, which means you will be unable to share your booth with another seller.

Can I request multiple booths?

Multiple booth applications e.g. double and triple booths can be submitted during the application period and will be assessed based on the total number of seller applications received. For further information regarding this process please contact us.

How many delegates from my organisation can attend ATE27?

There is no limit on the number of additional delegates you can bring from your organisation. Additional delegate passes do not include an appointment schedule. Please refer to seller participation options for costs.

How do I request an additional delegate or day/event pass?

You can request an additional delegate or day/event passes once your organisation has been accepted to attend ATE27. These passes can be purchased within the exhibition portal in line with the key dates.

Day passes will be available for each day of ATE27 until allocations are exhausted. It is recommended that you purchase day passes as early as possible to avoid disappointment.

Do you have any tips for writing an organisation's biography?

Biographies should not contain contact details and/or websites as this appears in the directories at the top of the page. All biographies should be written in the third person and be no more than 50 words. For more guidance on how to write your biography, view the style guide.

Do I need to have public liability insurance (PLI)?

Yes, all participating sellers are required to have a current Public Liability Insurance with a minimum of AUD$10-million per occurrence to participate in a Tourism Australia Trade Event.

Am I guaranteed acceptance at the event?

No, all applications will be assessed in line with the ATE27 seller selection criteria and event terms and conditions.

Please note, if your organisation is not accepted to attend ATE27, you will not be able to purchase a day pass.

When will I know if my application has been accepted and an offer received?

Tourism Australia assesses all applications in conjunction with State and Territory Tourism Organisations to ensure quality appointment schedules. A notification of the outcome of your application will be sent via email to the primary delegate registered to attend in line with key dates.

When do I need to pay?

Offers will be communicated via email in line with key dates. Payment is required upon acceptance.

What if I am no longer able to attend after being accepted?

Sellers should advise Tourism Australia as soon as possible if they are unable to attend the event. Refer to the seller key dates for any applicable cancellation fees. If the cancellation is last minute, sellers should communicate with any buyers they have scheduled appointments with to let them know they are no longer able to attend.

Are flights and accommodation included for sellers to attend ATE27?

Accommodation and flights are at the delegates’ own expense.

When should I book flights?

It is recommended that you do not book your travel until you have been accepted to attend ATE27.