Selection Criteria

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• BONDI BEACH, NEW SOUTH WALES

Creators Selection Criteria

Attendance will be confirmed for creators who:

Have an established, engaged community across priority social platforms (preferably TikTok, Instagram, Douyin and/or RED) with demonstrated reach in key international markets.
Are active Apple iPhone users, in line with the Creator Stream’s partnership with Apple.
Can commit to producing content during and following the program that represents Australia with authenticity and depth.
Create authentic, high-quality content that resonates with audiences seeking genuine travel and cultural experiences.
Demonstrate strong storytelling ability, consistent content quality and meaningful audience engagement, rather than follower count alone.
Bring a distinctive creative perspective, curiosity and a willingness to uncover Australian stories beyond the expected.
Complement the broader creator cohort, bringing a unique voice while being open to collaboration, connection and shared content opportunities.

Content commitment:

Selected creators will be expected to produce content that authentically reflects their G’day Stories experience and broader Australian journey.

Their role isn't simply document Australia, but to capture what it feels like to be here. We’ll task creators with seeking out moments of joy, connection and discovery that shows their audience why feeling good is simply a way of life in Australia.

Content should be captured primarily on Apple iPhone, with the exception of specialist equipment such as drones where required.

Content should be shared during or within three weeks of the G’day Stories program, using the below as a guide:

1. Minimum of 3 in-feed social posts across the creator's primary social channels.

1 x in-feed post featuring The Gathering hero event.
1 x collaborative post with @australia on Instagram and/or TikTok (where relevant Tourism Australia channels exist and where applicable).
Tag Tourism Australia (@Australia), Apple, (@apple) and relevant State Tourism Organisation partners across applicable content.
In line with the Australian Association of National Advertisers (AANA) Code of Ethics and the Australia Influencer Marketing Council (AiMCO) Best Practice Guidelines, creators must disclose “Travel was #sponsored by Tourism @Australia” and/or that the content is a #ad, #advert, #advertising, #brandedcontent, #paidpartnership, #paidpromotion, as appropriate for that content. Branded content tools must be used where appropriate and available on the platform. All disclosure must be clearly visible in your video and social captions (including as a #).

2. A minimum of 5 x Instagram Story frames (or equivalent platform stories) shared throughout the trip, providing real-time coverage of the

experience.

3. 60 seconds of raw b-roll footage captured during the trip and licensed to Tourism Australia for an agreed licensing fee (Optional – this will be discussed with the creators directly and in the lead up to G’day Stories).

Creative Considerations:

Land Australia early - the destination should feature clearly within the first three (3) seconds, whether visually, verbally, or through text.
Balance your storytelling - strike a balance between featuring the destination, experience, stories and personalities.
Capture how Australia feels - look beyond what you see and seek out moments of joy, connection, discovery and spontaneity that bring the experience to life.
Tell the story your way - lean into your own creative style, perspective and the formats you know resonate with your community. We want your voice, not a Tourism Australia ad.
Note: Creators retain editorial and creative control of their content, subject to agreed factual, cultural, safety, disclosure and partner requirements
Prioritise quality and authenticity - focus on content that genuinely captures your experience and resonates with your community, rather than content volume.

Creator delegate eligibility

You are available and willing to participate in the full G’day Stories Creator Stream program and associated activities relevant to your itinerary.
As an invited creator delegate, you will have received a personal invitation from Tourism Australia to participate in G’day Stories. By accepting this invitation and applying to participate, you confirm that you meet the following criteria:

You are an established content creator with a demonstrated ability to produce high-quality travel, lifestyle and/or cultural content for recognised social media or digital platforms.
You have an engaged audience and regularly publish original content for public consumption across your primary social channels.
You are an active Apple iPhone user and are willing to use iPhone as your primary content-capture device throughout the G’day Stories Creator Stream.
You intend to create and publish content about your Australian travel experiences as part of your participation in G’day Stories.
You agree to the content commitment and creator guidelines outlined by Tourism Australia, including the agreed social media deliverable.
Creators must clearly disclose hosted, gifted and/or partnered elements of their participation in accordance with applicable advertising requirements and platform guidelines.
You will clearly disclose any commercial relationships or conflicts of interest that may impact your participation in the program.

3. Tourism Australia retains the right to determine, in its sole absolute discretion, whether any particular applicant, or any employee, agent or representative of any applicant, should attend and to determine their specific entitlements in line with this media selection criteria. Tourism Australia retains the right to reject any application for any reason whatsoever without explanation.

4. Applicants acknowledge that there is no obligation whatsoever on Tourism Australia to accept their application.

5. By submitting an application to Tourism Australia:

You are taken to have agreed to the terms which govern your application including for example, the IMHP terms and conditions of participation and the Tourism Australia event code of conduct,
You agree to participate in G'day Stories including all official events; and
You release Tourism Australia, its agents, employees, or representatives, to the extent permitted by law, from liability for any loss or damage
suffered by you as a result of participating in the Event should your application be accepted and confirmed. Applicants also acknowledge that they are forever waiving and renouncing any claim which they may have against Tourism Australia, its agents, employees, or representatives, for any damages of whatsoever nature, which might arise, directly or indirectly, as a result of the rejection of their application to attend.

6. To enable the event to function you agree that the information you provide to us (including personal information such as name, position, company, email and contact details) may be distributed to third parties attending this event. Tourism Australia will only collect and use any such personal information in accordance with its Privacy Policy.